In vogue or out of date? The term ‘engagement’ is now common in most aspects of public and business life.
But while the term may be a little over-used, it’s not a bad description of the process through which organisations involve their people in organisational change, strategy development, operational innovation or day-to-day performance. And there’s plenty of research which clearly makes the link between highly engaged employees and better business performance. If everyone claims they can do ‘employee engagement’, why choose Fishburn Hedges?
Our people have experience across a wide range of sectors and situations, and have helped organisations of all types and sizes get more from their people in line with business goals. We draw on years of experience, insight and expertise to design and deliver relevant, powerful and pragmatic engagement programmes. And because we’re part of a wider communications agency, we can draw on expertise and resources from other disciplines whenever needed.
What’s more, because design can make a difference between engagement and ‘business as usual’, we have that under one roof too.
Internal communication
Good internal communication should be straightforward - shouldn’t it? We help clients develop programmes that align people with business goals by answering three simple questions. What do you want your people to know? To feel? And to do?
Those three questions ensure that every programme we shape, every mechanism we deliver, clearly supports and helps catalyse progress. Whether you’re shaping a new strategy or seeking urgent advice and support, launching employee benefits or looking for best practice, we can deliver the advice and/or practical support you require.
Brand engagement
Great brands don't just happen - they are built from within. More and more companies are realising that securing employee commitment behind a brand is a fundamental reputation issue, and one that can have a significant impact on business success.
Turning the marketing jargon into something that resonates and has meaning for your people, and which can reinforce the relationship between their day-to-day role and the overall direction of the business, is a big task.
We work with clients to ensure that their people are committed to delivering a customer experience that reflects and delivers their brand's promise across every point of touch and in all they do.
Change
Whether you’re growing or consolidating, re-structuring or re-locating, your success depends on the way you engage, involve and support your people. Without them, your change plans are just pieces of paper.
We deliver insightful, strategic advice for clients facing a wide range of change challenges. We navigate them through the issues they face, helping the organisation transform or evolve whilst continuing to deliver ‘business as usual’.
We are well versed in the theory, but are adept at the practical. We know it’s as much about the emotional as the rational. And we roll up our sleeves to deliver realistic communication activity that meets both business objectives and employees needs.
Internal insight
To build productive relationships with your people you need to know what makes them tick. We can help you understand employee views, issues and concerns to help you engage them effectively and unlock their ‘discretionary effort’ in support of business goals.
We can build both quantitative surveys and qualitative research that help you understand the ‘why’ behind the ‘what’. But perhaps most importantly we can deliver the real insights into your employee audience that can deliver meaningful segmentation and maximise the effectiveness of your communication programmes.
We won’t leave you with a pile of data and disappear. We’ll interpret the issues, identify priorities and help you shape the action plans to enhance engagement and deliver sustainable change. The insight we deliver can help you unlock the potential of your people.
