Opinion
Our individual views, though not necessarily those of Fishburn Hedges
2009 posts
Simon RedfernCommunications has gone digital and politics has followed. Whatever the outcome of the next General Election, it will be the first social media election.For every political party the use of this new medium will force them to break with the past and change their approach. The spin doctors will still try to command the news agenda for each campaign day, but success will necessitate embracing and e...
Jason NisseJason Nisse, director of Fishburn Hedges, recently examined the communication challenges faced by a Northern Rock preparing to return to the market, in an article published on Gorkana.September has been the cruellest month in the credit crunch. Two years ago there were queues outside Northern Rock branches as customers, unsettled by Robert Peston's exclusive about the bank's cry for help, demanded...
Marc MoninskiFishburn Hedges director, Marc Moninski, explains why getting an insight into people’s lives is a key part of being a better marketer.It ought to go without saying to anyone in the marketing services industry that the end audience is at the heart of everything we do. Knowing who they are and what interests and motivates them is a fundamental part of the marketing practitioner’s art. It is the ...
Paul SweetmanFishburn Hedges director, Paul Sweetman, discusses the implications for staff on the East Coast Main Line following the announcement that it will be taken over by the Department for Transport.Life in the rail industry is never dull. The announcement that the Department for Transport will be taking over the East Coast Main Line franchise is the latest chapter in the complex history of our privatise...
Fiona ThorneFiona Thorne, managing director of Fishburn Hedges spoke to Gorkana and discussed her top tips for crisis communications.A few weeks ago I was sitting in an office late at night and far away from my normal central London stomping grounds, when I started to smell pizza. Suddenly I realised that I was hungry. I also realised that the accountants working on a complex restructuring with us had found...
Dan SmithFishburn Hedges consultant, Dan Smith, on how green-wash just won't cut it in today's challenging communications environment.Corporate responsibility issues are not slipping down the agenda as the recession bites, as some commentators predicted they might. The challenges and opportunities this presents the communications industry are growing by the day…It is certainly no secret that organisation...