Off the Record

Welcome to Off the Record, our occasional circular on topical communications issues. The views expressed here are all personal to the author and do not necessarily reflect those of their organisation or those of Fishburn Hedges.

latest posts

Vincent MossVincent Moss
A challenging conference season awaits | 31.08.2010

Ahead of the party conference season, Vincent Moss, political editor of the Sunday Mirror, looks at the challenges facing both MPs and their communications teams.A new army of political spin-doctors will be sailing into unchartered and choppy waters when the party conferences get underway in September.You'd think nothing could be simpler than to oversee a Cabinet Minister or Opposition heavyweigh...

Robert ColeRobert Cole
The unwritten laws of finance and investment | 02.06.2010

Robert Cole, news editor, former business editor of The Times and recent author of The Unwritten Laws of Finance and Investment, draws on some themes from his recent work to emphasise the human, even moral, aspects of money.My slim volume provides sharp and sweet guidance for those that know less, or more, about the world in which I have ensconced myself these past twenty years. It is astonishing...

Jessica MorrisJessica Morris
Sustainable consumerism: lessons from across the pond? | 05.05.2010

With the recent UN Commission on Sustainable Development meeting in New York, Jessica Morris, a New York-based communications consultant and Adjunct Lecturer at Columbia University, looks at how corporate America is rebuilding momentum in facing up to change.2010 started with deep-rooted uncertainties. The high-energy mobilization that accompanied the Copenhagen climate conference was seriously de...

Adrian Day, brand specialistAdrian Day, brand specialist
Ten brands for the next ten years | 26.01.2010

Ten years ago, there was no iPod, Twitter or Facebook, and Google was in its infancy.  Here, Adrian Day, managing partner of Further, our sister branding and reporting agency, looks at ten brands which may be dominating the headlines in ten years’ time.The internet was the major influence that shaped brand evolution in the noughties. The next ten years (themselves as yet unbranded, although ‘...

Founder of Fishburn Hedges, John WilliamsFounder of Fishburn Hedges, John Williams
The mother of all reputation failures? | 13.10.2009

With MPs’ expenses back in the headlines, we are all watching closely for any further political fallout. Here John Williams, one of Fishburn Hedges’ founders, gives a perspective on the reputational lessons that any organisation could learn when caught in the eye of the storm. Now that MPs are safely returning from their holidays, it is a good time to pause and reflect on the lessons of the ex...

Alan Leaman, CEO of Management Consultancies AssociationAlan Leaman, CEO of Management Consultancies Association
Back to black for banks and bonuses | 24.09.2009

With the banks heading back to black, Fred Goodwin’s pension not yet a distant memory and the G20 summit in Pittsburgh this week considering a global framework to curb bonuses, the controversy of undeserved and short-term City bonuses is back in the headlines and chat rooms. Here, Alan Leaman, CEO of Management Consultancies Association, explores the communications issues around risk and reward ...

Professor Graham M LordProfessor Graham M Lord
From New Scientist to the Daily Mail - horror story or match made in heaven? | 23.05.2009

The Department of Health recently awarded academic health science centre (AHSC) status to five groupings of universities and teaching hospitals, the latest step in furthering the so-called translational agenda, to speed up the process of translating medical research into patient care. This is increasingly relying on effective partnership between teaching hospitals, medical research facilities and ...

Keith SchillingKeith Schilling
Managing online reputations: a legal perspective to a hostile media | 24.03.2009

When an organisation’s reputation is threatened in the media a communicator’s first instinct will be to tackle the situation at an editorial level. To give a sense of the alternative approaches, here, Keith Schilling, Partner and Founder of Schillings, the leading law firm, outlines the legal options in the face of an online onslaught.Warren Buffet famously said that a reputation takes 20 year...

Andrew RobertsonAndrew Robertson
Forty minutes in US politics | 25.09.2008

Here, New York-based Andrew Robertson, president and chief executive of marketing services network BBDO Worldwide, considers how the manner of Sarah Palin’s arrival, as much as the arrival itself, may have shifted the balance in the US Presidential race, or not. “What’s the difference between a hockey mom and a pit bull?... Lipstick!”This spontaneous remark, prompted by her seeing several...

Founder of Fishburn Hedges, Dale FishburnFounder of Fishburn Hedges, Dale Fishburn
Not Drowning - Waving: | 12.08.2008

Welcome to Off the Record, our occasional circular on topical communications issues. Here, Dale Fishburn, one of the original co-founders of Fishburn Hedges reflects on some of the communications lessons that could be learned from past economic downturns.Memory span is all. Until the First Oil Shock in 1973, we weren’t used to cycles. A whole generation could only recall continuous progress. The...