Fishburn Hedges

15.04.2011

Fishburn Hedges Group scored a hat-trick of successes at the Marketing magazine’s Revolution Awards last night.

Nintendo of Europe, a group client, picked up not one but two awards.  The award for ‘Best Consumer Electronics’ campaign was won with a digital campaign built on content developed by Fishburn Hedges and Seventy-Seven.  Nintendo DSi users downloaded it in their droves, participated and shared. 

The Flipnote Studio was brought to life by commissioning Aardman to create a series of fun films, which showed off the Flipnote Studio capabilities in a non-language-dependent way, so that they could be used across Europe.  The 13 Aardman films generated coverage across core gamer websites, in national press across Europe and on social media.  Overall the campaign generated more than 1,200 pieces of coverage and many more blog posts, tweets and links.

The second award for Nintendo was for ‘Best Viral’ campaign.  This was also for the work on the Flipnote Studio.  Crucially, 104,985 people downloaded the Aardman clips directly to their Nintendo console, which for many was the first time they had hooked up their DSi to the internet.

We were also collectively highly commended in the ‘Best Use of Online PR’ campaign (for Nintendo again).

The Holiday Autos team, working with Seventy-Seven, picked up the award for ‘Best Travel and Leisure’ campaign.  With a number of big name contenders in the car-hire market, the core challenge for Holiday Autos was to raise brand awareness.  As well as positioning the brand as the UK’s first interesting and entertaining car-hire company, Seventy Seven also came up with the ‘Holiday Autos comedy road trip’.  Comedians Dan Skinner and Rufus Jones went off on a month-long tour of South Africa during the football World Cup in a Holiday Autos-branded camper van.  The Sun agreed to support the campaign, by hosting daily branded videos on The Sun TV during the World Cup, as well as tweeting about the trip.

So a very exciting evening for the Group – we were the only PR agency on the shortlists, and we managed to pick something up in all four categories for which we were shortlisted.