Fishburn Hedges

02.12.2010

Following a competitive pitch, Fishburn Hedges has been appointed to work with Lloydspharmacy as its retained public affairs and corporate communications agency.

With the healthcare sector undergoing a period of significant change as a result of the Government’s reform programme, Fishburn Hedges will help position the pharmacy operator as a healthcare company that provides a broad range of healthcare services across primary and secondary care.

The team is led by Rory Scanlan, supported by Ayesha Bharmal, Holly Rouse and Gordon Hector. 

Rory Scanlan, a director at Fishburn Hedges, said: “We are incredibly excited to be working with Lloydspharmacy. This appointment adds to our raft of healthcare experience and we look forward to helping them communicate their vision of community pharmacy’s enhanced role in the new NHS.”

Ronan Brett, Head of Professional and External Relations at Lloydspharmacy, said: “To reflect the needs of the business we are now embarking on an integrated public affairs and corporate communications programme and are looking forward to working with Fishburn Hedges.  The team has impressed us with their depth of healthcare knowledge and their expertise will be invaluable as we navigate the Coalition’s health reforms.”