Fishburn Hedges

02.08.2010

Fishburn Hedges has been reappointed as the communications support agency for the Holocaust Memorial Day Trust (HMDT) for a second year running.  The decision not to retender follows the success of Holocaust Memorial Day (HMD) in 2010. Work in the run-up to HMD 2010 generated a record number of local events and was nominated for Best Not-for-Profit campaign at the CIPR Awards.

The eight month PR brief will see the team raise awareness of HMD and also to help raise the profile of HMDT. The agency will also be supporting and publicising the free resources HMDT provides for a wide range of audiences and purposes including schools and prisons.

Holocaust Memorial Day takes place annually on 27th January and marks the liberation of the largest Nazi concentration camp Auschwitz-Birkenau. In 2011, the theme of activities will centre on the “Untold Stories” of those who survived the Holocaust, and also more recent atrocities in Cambodia, Bosnia, Rwanda and Darfur.

Fishburn Hedges will be responsible for handling PR for the Trust in the run up to the day and on the day itself, including running a 24/7 press office. Proactive activity will focus on helping to broaden the audience for HMD 2011 and build on the momentum generated during HMD 2010.

The Fishburn Hedges team is headed up by associate director Judith Moore who will report to Carly Whyborn, CEO of HMDT.

Carly Whyborn said:

“It is fantastic to be working with the Fishburn Hedges team again. Last year we generated some amazing coverage, with spot-on messaging and very happy trustees. I was particularly happy with the working relationship we established whereby I felt the team at Fishburn Hedges were virtually working in the same office as us.

Next year we want to take the next step and broaden our audiences to encompass more and different people. I was really excited by the ideas the team presented and we are confident that we will continue to match the very high standards we set last year.”