Fishburn Hedges

01.06.2010

Fishburn Hedges has been appointed by Pret A Manger to help build the brand’s reputation, with a particular focus on digital and social media. 

Fishburn Hedges will report directly to Pret’s CEO Clive Schlee and its new brand and strategy director Alex Dower to help shape the brand’s profile in new and traditional media as Pret continues both UK and international expansion.

Simon Matthews, chief executive, said:  “Pret has a fantastic reputation for service, its ethical approach and its relationship with its customers in its shops.  Our primary job will be to help build that relationship online.”