Fishburn Hedges

11.07.2011

Avanta, one of the UK’s leading welfare to work and training providers, has appointed Fishburn Hedges to handle its public relations and public affairs engagement.

Fishburn Hedges will work with Avanta on communications around the delivery of the Government’s flagship Work Programme, and will support the business as it expands into new public service markets.

Avanta recently won Work Programme contracts in the North East, North West and South East and will help people back into work through an approach tailored to individuals’ needs.  Avanta will deliver this support using its unique network of partnerships with employers, charities, local authorities and community organisations.

The Fishburn Hedges team will be headed by director Rory Scanlan, with associate director Paul Hodgson leading on the PR front.

Avanta, is a leading ‘prime contractor’ that works with unemployed people to get them back into work, or to set up their own business.  They also work closely with employers to support their training and recruitment needs.

Commenting on the appointment, Fishburn Hedges’ Rory Scanlan said: “We’re really pleased to be supporting Avanta at this important time as they implement the Work Programme and seek new opportunities to deliver services for government.  This appointment builds on our experience across the public service reform agenda, and we look forward to helping Avanta communicate their results and achievements.”

Andy Bowie, Avanta’s Director of Business Development, said, “Fishburn Hedges has the knowledge and expertise, across PR and public affairs that we want on board in order to fulfil our long-term goals as we grow the business. We were impressed with the strength of their integrated offer and are delighted to be working with the team.”