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Ask not what education can do for you...

22.09.2009

...Well do actually. Preferably via YouTube.

An interesting new campaign for back to school season by the US Department of Education, where students can post a video describing how education can help them achieve their dreams, and win a $1000 for their troubles.

Potentially the cash incentive sits uneasily with the aspirational tone of the message, but  a good way to use one of the leading mediums for teen entertainment to show grass-roots advocacy for the principle of education.

 


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