People
Our people are an eclectic bunch, with diverse backgrounds including advertising, research, journalism, banking, politics, consultancy and in-house communications. Our borderless approach to communications means we can genuinely create bespoke teams for every client.
Felicitas Ader
Communications & insight researcher
I have a creative research and planning background and enjoy discovering insights that can inspire a great campaign idea. I am particularly interested in issues which affect society and the way we live.
My job involves exploring a wide variety of issues that can influence change, decision making and how social movements are created. It is at the heart of every campaign to understand and connect with people, so it is crucial to recognize personal circumstances and choices that enable change.
For instance, a previous campaign entailed discovering facilitating conditions that make it easier for women to participate in sport as part of the 2012 Olympic legacy while another focused on factors that can encourage larger uptake of environmentally friendly behaviour.